Job description

The Digital Marketing Manager is responsible for leading and executing paid media strategies for large-scale international and local B2B and B2C events organized by Tahaluf, including flagship events such as LEAP, Black Hat MEA, Money 20/20, Cityscape, and CPHI Middle East. Operating within a hybrid work environment in Riyadh, the role focuses on driving high-quality visitor registrations and qualified exhibitor leads through targeted international campaigns. The position involves developing and implementing paid media campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, supported by analytics tools including Google Analytics and Data Studio. The role requires managing Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, aligning with sales and marketing objectives, and collaborating with internal teams to develop targeting strategies, data builds, and channel-specific communication plans. The manager is responsible for briefing agencies with clear media plans, targets, and insights from previous campaigns, overseeing campaign execution, and continuously optimizing performance metrics such as CTR, conversions, lead quality, and ROI optimization. The role includes monitoring campaign performance, conducting data analysis to identify trends and areas for improvement, refreshing creatives, adjusting targeting strategies, and preparing detailed monthly reports for senior leadership and marketing teams. The position also requires leveraging insights from previous campaigns and other portfolios to inform media planning, addressing challenges such as high registration volumes with low conversion rates, and penetrating new international markets unfamiliar with Saudi events through localized campaigns. The role involves close collaboration with agencies, sales teams, and marketing teams to ensure campaign alignment and success, while managing multiple campaigns simultaneously. Proficiency in English and Arabic is required for content creation and communication, and the role demands expertise in campaign performance tracking, lead generation, media planning, and analytics within the global events sector.