Job description

The Trade Marketing Executive (Retail Brand Marketing) role at GMG is responsible for executing retail brand marketing initiatives across GCC stores, translating brand concepts into impactful in-store experiences aligned with customer preferences and store formats. The role focuses on planning and executing seasonal campaigns, product launches, and sale activations in line with the overall marketing strategy, while ensuring timely delivery within approved budgets and timelines. The position drives flawless in-store execution of branding initiatives through regular store audits, corrective actions, and alignment with door formats, seasonal priorities, and product availability. The role works cross-functionally with Operations, Brand, Product/Buying, and Visual Merchandising teams, and manages external suppliers, vendors, and marketing production agencies to ensure cost-effective, on-time delivery of marketing materials. Responsibilities also include tracking campaign performance, preparing detailed activation recap reports, supporting planning and optimization of retail marketing projects, and managing multiple initiatives simultaneously within GMG’s multi-brand, multi-country retail environment across the Middle East, North Africa, and Asia.