Chanel
Fashion Marketing Manager - Middle East
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 08/10/2026
Job overview
Date posted
24/08/2026
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Job description
In this role you will be responsible for the client marketing strategy within the zone's boutiques at Chanel, working closely with boutiques on a daily basis and in close collaboration with the Fashion Europe Marketing Team. You will translate marketing strategy into concrete, operational actions, supporting partner boutiques in the Middle East region while managing a team of two people. Reporting to the Fashion Director, you will oversee Retail Marketing activities in the Middle East region to drive the Fashion Brand's image and enhance brand vitality and equity. You are responsible for the development and execution of marketing strategy for the Middle East region based on market challenges and in line with Fashion Global and European vision and guidelines. You will work in partnership with Boutique Directors to infuse a client-centric mindset into teams and define the client engagement and development strategy for each boutique, while managing marketing budget planning and monitoring. Your responsibilities include implementing innovative client services in-store from welcome to follow-up in partnership with Operations, CED, and Learning teams, and implementing an impactful clienteling culture that reflects the European strategy. You will manage service measurement programs to understand and optimize boutique experiences, monitoring client satisfaction indicators such as Pulse Index and Voice of Client survey. You are responsible for deploying strategic client data projects and tools, and deploying new digital tools related to client experience, ensuring proper adoption in boutiques. In this role you will develop the event plan for the ME region, manage in-store and out-store events, collaborate with PR and Media departments, and define the top client strategy across all touchpoints including gifting, services, and communication.
Required skills
Key responsibilities
- Develop and execute marketing strategy for the Middle East region based on market challenges and Fashion Global and European vision
- Work in partnership with Boutique Directors to infuse a client-centric mindset and define client engagement strategy for each boutique
- Manage marketing budget planning in line with budget guidelines and monitor budget execution
- Partner with Global and European marketing teams to facilitate synergies and inform ME marketing plan development
- Implement innovative client services in-store, from welcome to follow-up, in partnership with Operations, CED, and Learning teams
- Implement an impactful clienteling culture that reflects the European strategy
- Set up clienteling objectives for each boutique in collaboration with the CED team and Europe direction
- Manage service measurement programs to understand and optimize boutique experiences
- Monitor client satisfaction indicators such as Pulse Index, Voice of Client survey, and Competitors Pulse Index
- Define action plans to achieve service excellence in coordination with the Learning & Style Expertise Manager team
- Deploy strategic client data projects and tools such as Pioneer and Carat in collaboration with the CED team
- Deploy new digital tools related to client experience and ensure proper adoption in boutiques
- Develop client treatment and gifting strategies
- Improve hospitality standards across all boutiques
- Prevent parallel market activity together with key local and Europe contacts
- Develop an impactful event plan for the ME region aligned with budget guidelines
- Manage in-store and out-store events in collaboration with local, internal, and external partners
- Collaborate with PR and Media departments to ensure coherence and alignment of image events
- Systematize event monitoring to measure quantitative, qualitative, and sustainability impact
- Define top client strategy across all touchpoints including gifting, services, and communication
Experience & skills
- Bring strong marketing experience of at least 5 years, preferably within luxury brands
- Knowledge of the luxury retail environment is a plus
- Demonstrate leadership skills that inspire and motivate teams to achieve excellence
- Show strategic planning and execution capabilities that drive impactful results
- Demonstrate effective collaboration skills with local, regional, and global teams
- Show exceptional communication and interpersonal skills that foster strong relationships
- Demonstrate an analytical mindset with a focus on impact-driven results