Alshaya Group
Performance Marketing Specialist – Starbucks – UAE
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job overview
Date posted
19/05/2025
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
03/07/2025
Job description
Alshaya Group is hiring a Performance Marketing Specialist for the Starbucks brand in the UAE. This is a strategic and hands-on role that requires a strong background in paid media and consumer marketing. The successful candidate will be responsible for developing, managing, and optimizing paid media campaigns across multiple platforms including Google, Meta (Facebook/Instagram), YouTube, and TikTok. You will drive performance-focused initiatives that align with the brand’s broader marketing goals and work closely with internal teams and agency partners to ensure campaign success.
Required skills
paid media strategy
media planning
media buying
Google Ads
Meta Ads
YouTube Ads
TikTok Ads
campaign setup
campaign optimization
CTR optimization
CPC management
CPA and ROAS tracking
digital campaign reporting
consumer marketing
audience targeting
analytics interpretation
monthly performance reporting
cross-functional collaboration
ad creative alignment
Key responsibilities
- Plan and implement multi-channel paid media strategies across Google, Facebook, Instagram, YouTube, and TikTok.
- Manage end-to-end digital campaign setup, optimization, and performance tracking.
- Collaborate with creative and media agency teams to align ad content with business objectives.
- Monitor KPIs including CTR, CPC, CPA, and ROAS to ensure optimal campaign performance.
- Adjust targeting, bids, and creatives based on data insights to drive continuous improvements.
- Analyze and report on campaign performance, identifying trends and opportunities for optimization.
- Support monthly reporting with actionable insights and strategic recommendations.
- Leverage consumer marketing expertise to develop engaging and relevant campaigns.
- Stay current with digital marketing trends, platform updates, and best practices.
- Work cross-functionally with internal stakeholders to ensure campaign alignment and shared KPIs.
Experience & skills
- Bachelor’s degree in Marketing, Advertising, or a related discipline.
- 3–4 years of experience in paid media strategy, buying, and campaign management.
- Hands-on expertise with Google Ads, Meta Ads, TikTok Ads, and other major platforms.
- Strong analytical skills and the ability to interpret data to inform marketing decisions.
- Experience working closely with media agencies and managing external vendors.
- Proven track record in consumer marketing with measurable results.
- Proficiency in Microsoft Office and reporting tools for media insights.
- Excellent communication skills, with a positive, collaborative approach to teamwork.
- Ability to work in a fast-paced, performance-driven environment.