Job description

The Senior User Growth and Operations Specialist at Keeta, the international subsidiary of Meituan, is responsible for driving user growth strategy and operational excellence within the food delivery platform across the Saudi Arabia market. The role focuses on strategic lifecycle architecture, designing advanced user segmentation and retention frameworks, and building propensity-based models for differentiated subsidies aimed at maximizing Customer Lifetime Value (CLV) and driving sustainable Gross Merchandise Value (GMV) growth. The position owns the incentive budget for the KSA market and iterates on subsidy logic and A/B testing methodologies to improve unit economics and ensure optimal return on investment. The role leads flagship promotional campaigns including Ramadan, National Day, and Year-end initiatives, handling creative concept development, financial modeling, execution, and post-mortem analysis of high-budget marketing campaigns. The Senior Specialist acts as a strategic partner across Product, Logistics, and Merchant teams, translating user growth needs into product requirements and operational workflows to improve platform efficiency. The position also conducts deep-dive competitive analysis, macro-trend monitoring, and market intelligence across the Middle East technology landscape, identifying growth opportunities and producing actionable strategic whitepapers. The role requires strong experience in hyper-growth sectors such as food delivery, advanced data-driven decision-making, dataset analysis, and growth optimization strategies. The candidate must possess strong knowledge of Saudi consumer behavior, regional competitive landscape, and local consumption habits while operating in a fast-paced global technology environment. Bilingual proficiency in Arabic and English is mandatory to present complex strategies to senior leadership and collaborate across cross-functional teams.