Job description

The Performance Marketing Lead at Stake is responsible for planning, creating, executing, and optimising digital media campaigns across multiple channels including Google Ads, Meta (Facebook & Instagram), TikTok, X, and Snapchat, focusing on user acquisition and revenue growth in the MENA region, specifically the Saudi Arabia market. The role includes daily campaign monitoring, budget management, audience targeting, creative asset coordination, and reporting using MMP tools such as AppsFlyer and Adjust. The position requires experience in mobile app marketing, familiarity with conversion tracking tools like Google Tag Manager, Google Analytics, and Segment, and the ability to analyse campaign metrics such as ROI, CPA, and CTR to derive actionable insights. The candidate will collaborate with creative teams, provide basic copywriting support, maintain industry awareness, and contribute to performance improvement initiatives while working in a hybrid environment within one of the region's fastest-growing fintech startups.