Key responsibilities

• Lead competitive benchmarking, voice-of-customer research, and market scanning to identify trends, opportunities, and potential areas of differentiation in inflight products and services
• Translate qualitative and quantitative insights into structured strategic recommendations, opportunity frameworks, and scenario planning for product and service innovation
• Collaborate with senior leadership including SVP, VP, and Product Owners to support strategy formulation, long-term planning, and commercial justification for new product initiatives
• Develop comprehensive business cases for new cabin products, seating upgrades, IFE and connectivity enhancements, including ROI analysis, cost modeling, and strategic recommendations
• Track emerging technologies, innovations, and customer behavior in aviation, hospitality, tourism, and lifestyle sectors to inspire future product directions
• Lead qualitative and quantitative research initiatives such as passenger surveys, focus groups, and competitor analysis to capture actionable insights for product planning
• Drive process improvement within the Product Development & Design division, optimizing SOPs, KPIs, and workflow efficiency
• Provide research insights and support continuous improvement initiatives across product strategy, CX transformation programs, and operational processes
• Prepare executive-level reports, dashboards, and presentations to communicate insights, recommendations, and strategic decisions to leadership
• Perform other department-related duties as directed by Line Manager or Head of Department, contributing to Qatar Airways’ vision of innovative inflight experiences