Ounass
Influencer Marketing Manager
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job overview
Date posted
18/04/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
02/06/2025
Job description
Ounass – the Middle East’s premier luxury e-commerce platform – is seeking a strategic and data-driven Influencer Marketing Manager to drive the growth of its influencer ecosystem across the GCC. This leadership role requires a visionary who excels at combining creativity and performance. The position oversees high-impact influencer campaigns from mega to micro levels, focusing on measurable ROI, brand advocacy, and long-term creator partnerships, aligned with Ounass’ luxury brand values.
Required skills
influencer marketing strategy
paid influencer campaigns
ROAS tracking
conversion rate optimization
customer acquisition cost analysis
influencer relationship management
influencer platforms
digital marketing
KPI definition
performance data analysis
campaign budget management
social media trend analysis
post campaign reporting
creative gifting strategies
contract negotiation
organic reach tracking
viral campaign execution
marketing analytics
luxury brand marketing
Key responsibilities
- Develop and drive influencer marketing strategies across mega, macro, and mid-tier creators
- Oversee micro and nano influencer initiatives through automated platforms
- Monitor social media and influencer trends in the GCC to identify growth opportunities
- Define KPIs in collaboration with cross-functional teams, focusing on ROAS, CAC, and conversion
- Lead planning, briefing, execution, and optimization of paid influencer campaigns and viral activations
- Ensure campaign alignment with brand values and measurable impact
- Manage campaign budgets to hit monthly performance targets
- Use performance data to identify top-performing influencers and partnerships
- Track and report ROAS, engagement, and campaign metrics to guide future strategies
- Provide post-campaign analysis with actionable insights
- Build and nurture long-term partnerships with top regional influencers and KOLs
- Negotiate contracts and manage deliverables to ensure alignment and value
- Champion consistent brand advocacy across influencer touchpoints
- Collaborate on gifting strategies that generate excitement and organic reach
- Drive creative gifting ideas that resonate with influencers and their audiences
- Track the impact of gifting on awareness, engagement, and sales
- Mentor and lead a team of account managers and analysts
- Foster a collaborative and performance-focused culture
- Ensure cross-functional synergy across Marketing, Social, Creative, and PR
Experience & skills
- Bachelor's degree in Marketing, Communications, or Business
- 7+ years of experience in influencer marketing or digital marketing
- Industry background in fashion, beauty, or luxury preferred
- Proven success in driving acquisition and revenue through influencer-led campaigns
- Strong knowledge of the GCC social and digital landscape
- High analytical capability with experience in performance tracking and influencer platforms
- Excellent communication, leadership, and relationship management skills