Key responsibilities

• Develop and drive influencer marketing strategies across mega, macro, and mid-tier creators
• Oversee micro and nano influencer initiatives through automated platforms
• Monitor social media and influencer trends in the GCC to identify growth opportunities
• Define KPIs in collaboration with cross-functional teams, focusing on ROAS, CAC, and conversion
• Lead planning, briefing, execution, and optimization of paid influencer campaigns and viral activations
• Ensure campaign alignment with brand values and measurable impact
• Manage campaign budgets to hit monthly performance targets
• Use performance data to identify top-performing influencers and partnerships
• Track and report ROAS, engagement, and campaign metrics to guide future strategies
• Provide post-campaign analysis with actionable insights
• Build and nurture long-term partnerships with top regional influencers and KOLs
• Negotiate contracts and manage deliverables to ensure alignment and value
• Champion consistent brand advocacy across influencer touchpoints
• Collaborate on gifting strategies that generate excitement and organic reach
• Drive creative gifting ideas that resonate with influencers and their audiences
• Track the impact of gifting on awareness, engagement, and sales
• Mentor and lead a team of account managers and analysts
• Foster a collaborative and performance-focused culture
• Ensure cross-functional synergy across Marketing, Social, Creative, and PR