Job description

The Director of Sales & Marketing at a luxury 5 star beach resort located on the East Crescent of Palm Jumeirah in Dubai plays a pivotal executive leadership role in shaping commercial strategy, driving sustainable revenue growth, and enhancing every touchpoint of the hotel’s market presence across domestic and international markets. Based at Sofitel Dubai The Palm, a French-Polynesian inspired sanctuary nestled on the shores of the Arabian Gulf and positioned as a tropical and relaxing escape within the vibrant metropolis of Dubai, the role balances the art and science of luxury hospitality by integrating revenue performance analysis with refined brand expression. The mandate encompasses crafting and executing comprehensive Sales & Marketing strategy frameworks designed to position the hotel as the destination of choice for luxury travellers, while ensuring alignment with overall business objectives and commercial targets. The Director is accountable for setting, managing, and delivering departmental budgets for Sales, Marketing, and Conference & Events Sales, driving measurable commercial performance, maximising occupancy, increasing RevPAR, and strengthening overall market share within the competitive UAE luxury hotel landscape. The position requires continuous market trend analysis, competitor analysis, and evaluation of economic conditions to proactively adapt strategy and capitalise on emerging opportunities. Core responsibilities include KPI tracking, preparing detailed and insightful reports, conducting revenue forecasting with a specific focus on Meetings & Events revenue forecasting, and delivering actionable recommendations to the Executive Team and General Manager to optimise revenue performance. The role also demands strong knowledge of marketing streams, digital marketing, and social media marketing to enhance visibility and brand positioning across relevant channels. As a senior commercial leader, the Director represents the hotel at industry events, trade shows, networking functions, client meetings, and sales trips, driving promotional initiatives that generate meaningful connections and convert new business opportunities. Proficiency in hotel management systems and hotel management software is essential to support operational efficiency, reporting accuracy, and performance monitoring. The Director must demonstrate advanced customer relationship management capabilities and well-refined sales techniques to source and convert key business opportunities, build and maintain long-term relationships with clients and internal stakeholders, and ensure the continued growth and prestige of the luxury hospitality brand in the UAE market.