Key responsibilities

• Develop, implement, and oversee global performance marketing strategies across multiple paid media channels to drive brand growth and revenue.
• Manage agency partnerships and ensure alignment with Jumeirah’s brand objectives and digital strategy.
• Own end-to-end campaign performance—optimising bidding strategies, budgets, targeting, and creative execution to achieve performance KPIs.
• Analyse campaign data, performance dashboards, and key metrics to inform continuous improvement and budget allocation decisions.
• Lead quarterly business reviews and performance presentations for internal stakeholders and senior management.
• Collaborate with marketing, product, and media teams to ensure integrated campaign execution and audience consistency across channels.
• Utilize A/B testing, CRO, and analytics tools (e.g., GA4, Looker Studio) to drive data-backed decision-making and improve conversion efficiency.
• Oversee metasearch performance across Jumeirah’s digital ecosystem to maximise direct bookings and reduce dependency on intermediaries.
• Plan and manage annual performance marketing budgets, pacing, and reallocation to optimise ROI.
• Stay ahead of emerging digital marketing trends, technologies, and platform updates to maintain competitive advantage.
• Lead a small team of specialists, fostering a culture of innovation, accountability, and results-driven performance.
• Support the brand’s global digital transformation initiatives and advocate for automation, personalization, and AI-driven marketing innovations.