Property Finder
SEO Specialist
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 01/02/2026
Job overview
Date posted
18/12/2025
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
01/02/2026
Job description
The Off-Page SEO Specialist role at Property Finder in Dubai focuses on strengthening the company’s organic authority, backlink profile, and off-site visibility across search engines for one of the MENA region’s leading property portals. The role is responsible for designing and executing scalable, white-hat link-building strategies, managing backlink audits, and growing high-quality authoritative links through outreach, digital PR, and community engagement. The position works closely with Technical SEO and Content SEO teams while owning external SEO signals such as backlinks, authoritative mentions, community-driven references, and brand visibility. The role includes active engagement with high-trust platforms such as Wikipedia, Reddit, and premium publisher networks, conducting competitor gap analysis, tracking authority metrics, and ensuring all activities comply with Google guidelines and ethical SEO standards. The specialist also collaborates cross-functionally with PR, Brand, Content, Product, and Data teams to develop linkable assets, data-driven stories, and campaigns that drive sustainable organic growth.
Required skills
Key responsibilities
- Develop, execute, and scale white-hat off-page SEO and link-building strategies to increase domain authority and organic visibility
- Identify backlink opportunities through competitor gap analysis, authority benchmarking, and digital landscape research
- Build and maintain high-quality backlinks from authoritative publishers, industry platforms, Wikipedia, and community sites such as Reddit
- Conduct backlink audits and evaluate link quality using tools such as Ahrefs, Semrush, and Majestic
- Monitor and identify toxic or harmful backlinks and coordinate disavow processes when required
- Manage outreach campaigns to journalists, bloggers, publishers, and niche communities
- Collaborate with PR and Content teams to produce linkable assets including data reports, insights, infographics, and evergreen resources
- Engage on high-authority community platforms by contributing value and creating pathways for organic mentions
- Support creation and maintenance of Wikipedia citations in compliance with platform guidelines and ethical standards
- Track and report backlink growth, domain authority, link diversity, and competitive link profiles
- Analyze anchor text distribution, link velocity, and backlink risk factors
- Identify unlinked brand mentions and citation opportunities across authoritative platforms
- Partner with Content SEO, PR, Brand, Product, and Data teams to align off-page strategies with broader growth initiatives
- Stay current with algorithm updates, off-page SEO trends, and outreach innovations including AI-powered automation
- Ensure all off-page SEO activities comply with Google guidelines and white-hat best practices
Experience & skills
- Possess at least 3 years of hands-on experience in off-page SEO or link building
- Demonstrate strong understanding of backlink quality, authority metrics, and link evaluation frameworks
- Have experience engaging with authoritative community platforms such as Reddit and contributing ethically to Wikipedia
- Demonstrate experience running outreach campaigns using Ahrefs, Semrush, or Majestic
- Exhibit strong analytical skills with the ability to interpret backlink, authority, and competitive data
- Demonstrate excellent written communication skills for outreach and relationship building
- Show ability to manage multiple outreach campaigns simultaneously in a highly organized manner
- Demonstrate effective cross-functional collaboration with Content, PR, Brand, Product, and Data teams
- Have experience in high-traffic consumer platforms, marketplaces, or classifieds, which is preferred
- Demonstrate exposure to AI-assisted prospecting, outreach automation, or audience research, which is preferred
