Job description

Incentives sit at the centre of how customers experience value on Deliveroo's platform, shaping whether someone tries the app, comes back, or drifts away, and this Marketing Executive role owns that layer day to day. Reporting to the Senior Marketing Manager, Value & Promotions for the Middle East, you turn the quarterly promotional calendar into targeted campaigns across the customer lifecycle, covering acquisition, activation, retention, and win-back. Cross-functional work runs through the role constantly, with Commercial, Marketing, Finance, Tech, Data Science, and Global and Central teams all involved in building promotional plans. You own campaign set-up end to end, from eligibility and caps to dates and copy, so every offer goes live as briefed and on time. CRM and lifecycle campaigns get built and deployed alongside Tech, making sure offers reach the right customer segment at the right moment. Budget tracking and reporting sit with you too, flagging when a promotion's ROI or margin impact drifts off plan. Weekly reporting on in-flight campaign performance and post-campaign analysis rounds out the routine, feeding into what gets tested next. Test and learn experiments run locally under your direction, with results feeding back into the wider promotional strategy. Competitor trends and market activity stay on your radar, keeping offers sharp and well positioned against what else is out there.