Binance
Growth Marketing Manager (VIP & Institutional)
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 02/10/2025
Job overview
Date posted
18/08/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
02/10/2025
Job description
Binance, the world’s leading blockchain ecosystem and largest cryptocurrency exchange, is seeking a Growth Marketing Manager (VIP & Institutional) to join its Dubai team. This role focuses on designing, planning, and executing growth campaigns for VIP clients, including lifecycle campaigns, product launches, and trading competitions. The manager will analyze customer journeys, raise product requirements, and optimize user experiences, while also developing strategies to drive growth through events, campaigns, and marketing initiatives. Strong analytical skills, data-driven decision-making, and knowledge of trading platforms and customer behaviors are critical. A background in cryptocurrency and blockchain is a strong advantage.
Required skills
Key responsibilities
- Design, plan, and execute growth campaigns for existing VIP clients including lifecycle campaign, product launch campaign, client profile, and trading competition
- Help to develop campaign content for all VIP related campaigns including cross BU campaigns
- Analyze clients’ user journey and experience to raise product requirements and optimize the customer journey
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
- Plan user growth strategies including events, campaigns, and other marketing activities to achieve user growth
- Monitor and evaluate the performance of marketing campaigns and product growth through data analysis
Experience & skills
- 3+ years of experience in growth or related fields in a business which is trading platform or similar
- Strong understanding of trading platforms or similar products
- Strong understanding of trading customer behavior and segmentation
- Strong analytical skills and ability to use data to help decision making
- Strong planning, execution, and summary skills to carry out growth projects with a focus on results
- Strong communication skills and ability to facilitate and motivate client managers
- Understanding of Binance Products and Services, or similar exchange products is a plus
- Solid understanding of cryptocurrency / blockchain-related terminologies and trends is a plus
