
Caliberly
Social Media Executive
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 06/06/2026
Job overview
Date posted
22/04/2026
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
06/06/2026
Job description
The Social Media Executive role based in Dubai, UAE is responsible for managing and growing the brandās digital presence across multiple social media platforms within the fashion and lifestyle space. The position involves creating engaging content, managing online communities, and executing social media strategies to increase brand awareness and audience engagement. The Social Media Executive handles daily platform management, content scheduling, and audience interaction while maintaining consistent brand voice and visual identity. The role also includes collaborating with marketing and design teams to produce creative content, supporting campaign execution, and leveraging trends to enhance content strategies. Additionally, the position involves monitoring performance metrics, analyzing engagement data, and preparing reports to optimize campaign effectiveness. The Social Media Executive supports influencer collaborations, builds relationships with content creators, and encourages user-generated content to strengthen brand presence. The role requires creativity, strong communication skills, and a passion for fashion and lifestyle marketing.
Required skills
Key responsibilities
- Manage day-to-day social media activities across platforms including Instagram and TikTok
- Schedule, publish, and monitor content to maintain consistent brand presence
- Develop creative content including posts, reels, stories, and captions
- Engage with followers, respond to comments, and manage online community interactions
- Collaborate with design and marketing teams for content creation and campaigns
- Support social media campaigns, launches, and promotional activities
- Monitor social media performance metrics and analyze engagement data
- Prepare performance reports on growth, reach, and audience engagement
- Identify and coordinate with influencers and content creators
- Maintain relationships with brand partners and collaborators
- Track influencer campaign performance and optimize engagement strategies
Experience & skills
- Hold Bachelorās degree in Marketing, Media, Communications, or related field
- Demonstrate 2 to 4 years of experience in social media management or digital marketing
- Demonstrate experience in fashion, lifestyle, or e-commerce brands preferred
- Demonstrate strong creativity and content development skills
- Demonstrate understanding of social media platforms and digital trends
- Demonstrate strong written and verbal communication skills
- Demonstrate knowledge of social media analytics and reporting tools
- Demonstrate ability to multitask and meet deadlines
- Demonstrate attention to detail and brand aesthetics
- Demonstrate ability to collaborate with cross-functional teams