Informa Group
Content Marketing Manager
- Permanent
- Riyadh, Saudi Arabia
- Experience 5 - 10 yrs
- Urgent
Job overview
Date posted
26/04/2025
Location
Riyadh, Saudi Arabia
Salary
SAR 20,000 - 30,000 per month
Compensation
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
10/06/2025
Job description
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudiās B2B and B2C large scale events scene. Our partners also support the expansion of live events in the Kingdom and are the partner of choice for heavyweights like Apple, Amazon, and AliBaba. Building on the success of record-breaking tech event LEAP, Tahaluf is making a huge impact on the global events sector and bringing iconic Informa brands to Saudi Arabia. Join our ambitious and highly committed team who are not afraid to push boundaries and disrupt the status quo. Be ready to take on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage personal development and new opportunities. Tahaluf is seeking a full-time Content Marketing Manager with a focus on creating compelling and engaging campaign content to drive engagement, brand awareness, and lead generation across various digital platforms.
Required skills
Key responsibilities
- Growing new users, subscribers, database, pageviews, and engagement
- Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly
- Conducting keyword research and optimize content for SEO to improve organic search visibility and drive traffic
- Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences
- Creating high-quality, engaging content for digital channels including websites, social media, email marketing, blogs, and other online and offline platforms
- Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives
- Managing content calendars and schedules to ensure timely delivery of content across all channels
- Monitoring and analysing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization
- Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics
- Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives
- Maintaining brand consistency and integrity across all content initiatives
- Providing guidance and education in brand messaging, style guidelines, and voice
- Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc
- Orchestrating multi-step email and newsletter campaigns, including segmentation and setup
Experience & skills
- Bachelorās degree in Marketing, Communications, Journalism, or related field
- Proven experience in content marketing, preferably in a digital publication
- Minimum of 5 years of experience
- Excellent writing and editing skills with a keen eye for detail and grammar
- Proficiency in content management systems (CMS), email marketing platforms, and social media management tools
- Strong understanding of SEO principles and best practices
- Experience with digital analytics tools such as Google Analytics or similar
- Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills
- Creative thinker with the ability to generate innovative ideas and solutions
- Strong interpersonal and communication skills with the ability to collaborate effectively across teams