First Abu Dhabi Bank
Lead, AI Creative Designer
- Permanent
- Abu Dhabi, United Arab Emirates
- Experience 2 - 5 yrs
- Urgent
Job expiry date: 01/12/2026
Job overview
Date posted
17/10/2026
Location
Abu Dhabi, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
01/12/2026
Job description
Engage Studio is FAB's GenAI Creative capability for Marketing, and this Lead, AI Creative Designer within AI Hub Innovations in Abu Dhabi is responsible for getting Personal Banking campaigns produced through it at scale and on brand. Hands-on design remains central to the job, from banners, digital layouts and channel creative to templates and visual variants. GenAI helps generate and refine concepts and layout options, but every output still has to meet FAB brand guidelines, accessibility standards and approval criteria before business sign-off. Assets that fall short can be returned or rejected. Marketing, Brand and agency needs are translated into product feedback, test scenarios and backlog priorities for the Engage Studio roadmap, including prompt libraries, brand-approved templates and automatic resizing. Users across Marketing learn the tool through your demonstrations, guidance and reusable materials. Material brand, legal, compliance or reputational concerns are escalated to the right stakeholders, and final roadmap and governance approvals remain with their accountable owners. Candidates need a bachelor's degree in graphic design, visual communication, digital media, marketing or a related field, strong multi-channel campaign design experience in a brand-led environment and practical use of GenAI-enabled creative tools, with banking or regulated industry experience an advantage.
Required skills
Key responsibilities
- Create and assess campaign assets, digital layouts, channel creative, banners, templates and visual variants
- Develop and adapt Marketing campaign visuals across key channels and formats
- Generate, refine and assess creative concepts and layout options using Engage Studio's GenAI Creative capability
- Ensure outputs meet FAB brand guidelines, campaign requirements, accessibility standards and approval criteria
- Share practical feedback to improve Engage Studio's usability, design controls, templates, brand governance and creative workflow
- Translate Marketing, Brand and agency needs into product feedback, test scenarios and prioritisation inputs
- Recommend improvements such as prompt libraries, brand-approved templates, channel variants, automatic resizing and reuse of approved assets
- Assess emerging GenAI capabilities and recommend controlled adoption for FAB Marketing
- Produce creative assets for pilots and live campaigns across Marketing channels
- Review assets before business sign-off for visual quality, layout, formatting, image use, accessibility and brand consistency
- Guide Marketing users on using Engage Studio for asset adaptation and campaign production
- Provide demonstrations and reusable materials that help Marketing teams adopt Engage Studio
- Resolve creative delivery issues with Marketing, Brand, agencies, product owners and AI Hub stakeholders
- Capture user feedback, recurring pain points and delivery learnings to inform backlog prioritisation
- Escalate material brand, legal, compliance, data or reputational concerns to the appropriate stakeholders
- Return or reject creative outputs that do not meet quality, brand, accessibility or campaign acceptance criteria
- Operate in line with FAB policies, governance requirements, risk controls and regulatory obligations
- Protect confidentiality and information security in all use of GenAI capabilities
Experience & skills
- Hold a bachelor's degree in Graphic Design, Visual Communication, Digital Media, Marketing or a related discipline, or equivalent professional experience
- Possess certifications in design, digital marketing, accessibility, UX/UI or GenAI-enabled creative tools (advantageous)
- Bring strong hands-on experience in graphic design and multi-channel campaign asset production within a brand-led environment
- Demonstrate experience turning business and creative requirements into templates, workflows, test scenarios or product improvement inputs
- Show practical experience using GenAI-enabled creative tools to generate, refine and review visual concepts
- Apply brand standards, accessibility requirements, quality assurance and approval controls to creative outputs
- Collaborate effectively with Marketing, Brand, agencies, product, technology and governance stakeholders
- Offer banking, financial services or other regulated industry experience (advantageous)
- Balance creative quality, speed, scalability, brand compliance, accessibility and responsible AI considerations