Job description

The Senior CRM Marketing Specialist (Multi-Channel Campaigns & Data Segmentation) is responsible for driving customer engagement and business growth across UAE, Kuwait, and Qatar within a food delivery and e-commerce marketplace environment. The role operates within the Brand & Experience team, focusing on building emotional connections between the brand and its customers, riders, and partners through CRM-driven marketing strategies. The position involves end-to-end management of CRM campaigns including campaign build, proofing, approval, and deployment across multiple channels such as email marketing, push notifications, WhatsApp marketing, in-app banners, and in-app messaging. The role requires strong technical proficiency in CRM platforms and tools such as Braze, along with HTML for template adjustments, and utilizes database analysis and data visualization tools like Looker to drive precise data segmentation and targeting strategies. The specialist is responsible for developing localized marketing content in English and Arabic, ensuring relevance to regional audiences, while applying A/B testing and “test and learn” methodologies to optimize performance and establish CRM best practices. The role includes conducting post-campaign analysis, competitor analysis, and campaign reporting to extract actionable insights that inform future strategies. Working closely with cross-functional teams across marketing, commercial, and global stakeholders, the position ensures timely execution under strict deadlines while contributing to brand growth, customer engagement, and continuous improvement of CRM marketing performance.