Job description

The Assistant Marketing Manager at Minimalist.ae, based in Dubai, is responsible for executing integrated marketing campaigns across digital, social media, and influencer channels while ensuring alignment with the brand's identity. The role encompasses both strategic and operational responsibilities, including campaign ideation, content planning, scheduling, publishing, and performance analysis. The incumbent will manage social media channels such as Instagram, TikTok, Snapchat, and Facebook, while running paid campaigns on Google and Meta platforms. The role also involves identifying and managing influencer partnerships, creating marketing content calendars, and maintaining an organized asset library for consistent campaign delivery. The Assistant Marketing Manager will monitor industry trends, competitor activities, and customer behaviors to inform marketing decisions and identify growth opportunities. Performance tracking and analysis of campaign metrics will guide optimization strategies. This position requires hands-on execution in e-commerce and fashion/lifestyle marketing with a strong focus on brand storytelling, audience engagement, and integrated campaign management.