Key responsibilities

• Drive and represent the marketing workstream that services AD Ports Group sustainability department, AD Maritime and all internal and external stakeholders
• Manage and execute all marketing activities and translate their strategies into integrated annual plans, campaigns and tactical deliverables intended to achieve agreed KPIs
• Enforce the development and delivery of annual plans, campaigns and activities in collaboration with the Marketing Intelligence & Research Team, assigned Marketing Communications Managers and the CMC team
• Organise integrated marketing activities: advertising, direct marketing, PR, social media, digital marketing, events and experiential marketing activations
• Implement marketing campaigns and project plans across digital, online, social media, event, experiential, branded content and collateral
• Collaborate with the wider team to produce fully integrated campaigns and promotional efforts
• Coordinate with Operations & Planning, internal and external teams to establish clear milestones, manage budgets, and resolve risks
• Oversee the marketing coordinator, ensuring meetings, communications and deliverables are aligned to objectives and deadlines
• Manage and steer direct reports towards objectives, ensuring growth and learning development needs are met
• Define and assess annual and quarterly KPIs for direct reports, carry out appraisals, and manage performance issues
• Work closely with the Director to develop annual marketing strategies for products or services
• Assist in reviewing and evaluating AD Maritime’s offerings through market and consumer research
• Analyze market trends and competitor activities and recommend innovative approaches
• Track and report marketing KPIs and ROIs, recommending changes where necessary
• Drive and manage the annual marketing plan and budget