Dubai Holding Real Estate
Associate Director - Global Brand Communications and PR
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
- Urgent
Report job as expired
Job expiry date: 06/09/2025
Job overview
Date posted
23/07/2025
Location
Dubai, United Arab Emirates
Salary
AED 30,000 - 40,000 per month
Experience
5 - 10 yrs
Seniority
Director
Qualification
Bachelors degree
Expiration date
06/09/2025
Job description
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates a portfolio of 31 exceptional properties across 13 countries. Known for iconic resorts such as the Burj Al Arab, Jumeirah redefined Arabian luxury and experiential travel. An opportunity has arisen for an Associate Director – Global Brand Communications and PR to join the Jumeirah Group & Corporate team. The role involves leading global communications strategies, managing agency relationships, driving media engagement, overseeing influencer programs, and ensuring unified messaging across the brand. This is a high-impact position requiring leadership, strategic thinking, and expertise in luxury brand storytelling.
Required skills
Key responsibilities
- Contribute to the development and implementation of integrated global communications and PR strategies aligned with Jumeirah’s business objectives.
- Ensure brand consistency and impact across markets.
- Drive performance and strategic direction of appointed communications agencies.
- Cultivate strong relationships with luxury, travel, and lifestyle media to ensure optimal brand positioning across key markets.
- Oversee the use of Launch Metrics and other analytics tools to track media coverage, influencer performance, competitor visibility, and campaign effectiveness.
- Prepare monthly reports to inform strategic decisions and demonstrate ROI.
- Act as a key liaison between Global Brand Communications and property-level PR teams.
- Ensure unified messaging, elevated storytelling, and consistent brand visibility across hotels, dining, and wellness destinations.
- Support the execution of the global influencer program to ensure strategic alignment and measurable impact.
- Identify opportunities to strengthen brand recognition through prestigious industry awards.
- Inspire and guide communications team members by fostering a culture of creativity and excellence.
- Support crisis communications readiness.
- Contribute to onboarding high-potential talent aligned with Jumeirah’s values.
Experience & skills
- Bachelor’s degree in Public Relations, Journalism, English Literature, Marketing or similar – Essential.
- Minimum of 8 years in brand communications and public relations.
- Minimum of 2 years in a managerial position.
- Experience of working with luxury brands, preferably hotels or hospitality.
- Strong relationships with a broad range of media.
- Proven track record in delivering brand communications and PR programs that captivate the media.
- Experience of working both in-house and agency-side.
