IBM
Partner Marketing Manager GLP
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job overview
Date posted
02/05/2025
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Salary + Commission/Bonus
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Masters degree
Expiration date
16/06/2025
Job description
IBM is hiring a Partner Marketing Manager GLP for its Dubai office to drive end-to-end marketing strategies with business partners, focusing on IBM's ecosystem for AI and Hybrid Cloud solutions. This strategic role supports partner-led demand generation, planning and execution of co-marketing activities, skill enablement, and integration into IBMâs broader marketing campaigns.
Required skills
partner marketing
ecosystem marketing
co-marketing planning
demand generation
campaign performance management
digital marketing
ROI optimization
event execution
stakeholder engagement
strategic planning
Microsoft Office
marketing analytics
customer acquisition
partner enablement
marketing automation tools
channel marketing
performance reporting
cross-functional collaboration
vendor management
Key responsibilities
- Lead co-marketing planning and execution with assigned business partners
- Guide partners on marketing strategy, campaign development, and ROI measurement
- Coordinate the approval process for partner marketing activity plans, ensuring compliance with IBMâs audit and legal standards
- Support business partner events planning and execution within the region
- Collaborate with IBM field and ecosystem marketing teams to align messaging and execution
- Coach partners on digital transformation and usage of IBM digital tools such as My Digital Marketing and Seismic
- Advocate for the value of partners within IBM by highlighting success stories and ROI
- Drive digital marketing adoption and skill progression for assigned business partners
- Serve as the primary marketing liaison to partners, supporting client progression and sales enablement
- Monitor campaign performance metrics and recommend course correction where needed
- Engage multiple personas within business partner organizations, including C-suite, sales, and marketing teams
- Collaborate on content development and storytelling for joint IBM-partner success
Experience & skills
- Masterâs degree preferred in Marketing, Business, or related field
- Minimum 5 yearsâ experience in B2B partner or ecosystem marketing
- Strong understanding of partner business models, revenue drivers, and co-marketing mechanics
- Experience with digital marketing, customer acquisition strategies, and campaign execution
- Familiarity with marketing platforms and automation tools (e.g., MyDM, Seismic, Eloqua)
- Excellent analytical and problem-solving skills with a data-driven mindset
- Strong stakeholder management and communication skills across global and cross-functional teams
- Track record of managing events and marketing performance in a fast-paced, tech-oriented environment
- Proficient in Microsoft Office Suite, especially Excel and PowerPoint
- Fluent in English, with additional regional language a plus