Careem
Growth Manager
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
- Urgent
Job overview
Date posted
19/06/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Experience
2 - 5 yrs
Seniority
Manager
Qualification
Not applicable
Expiration date
03/08/2025
Job description
Careem is building the Everything App for the greater Middle East, simplifying how people move, order food and groceries, manage payments, and more. The Growth Manager will support Careemās growth strategy by executing user engagement, retention, and revenue initiatives. The role requires the implementation of targeted marketing campaigns, management of partnerships, and data analysis to optimize user acquisition and retention, tailored to market-specific dynamics and customer behavior.
Required skills
growth marketing
e-commerce
food delivery
grocery delivery
Google Ads
Meta Ads Manager
SQL
Tableau
Looker
data mining
statistical modeling
A/B testing
regression analysis
user segmentation
cohort analysis
churn modeling
CLTV models
CAC analysis
LTV analysis
ARPU analysis
Key responsibilities
- Assist in executing the growth roadmap for Careemās verticals, ensuring alignment with organizational goals
- Conduct research on market trends, customer preferences, and competitor activities to support growth initiatives
- Coordinate with internal teams to implement strategies that drive user engagement and retention
- Assist in creating and managing customer segments based on demographic and behavioral data
- Conduct cohort analysis to support the development of targeted retention campaigns and personalized engagement strategies
- Help track and analyze customer lifecycle metrics, providing insights to optimize user experiences
- Collaborate on the execution of retention and engagement campaigns, focusing on repeat purchases and customer loyalty
- Help implement rewards programs, subscription models, or gamification elements to increase user stickiness and lifetime value
- Monitor campaign performance and assist in identifying areas for improvement
- Analyze growth metrics (e.g., OPU, ARPU, conversion rates) to track the effectiveness of campaigns and initiatives
- Use data to generate insights that inform campaign optimizations and new strategies
- Support the development of dashboards and reporting tools for tracking performance across growth efforts
- Collaborate with regional teams to tailor growth strategies to local market dynamics
- Develop geo-specific promotional strategies to capitalize on local customer preferences and competitive landscapes
- Identify and onboard regional partners (e.g., grocery chains, retailers) to enhance reach
Experience & skills
- 4-6 years of experience in growth marketing with a focus on e-commerce, food/grocery delivery, or tech platforms
- Hands-on experience with tools like Google Ads, Meta Ads Manager, SQL, Tableau, or Looker
- Well versed in data mining, statistical modeling, and advanced data analysis
- Strong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis, churn/attrition modeling, CLTV models
- Proficiency in analyzing and leveraging metrics such as CAC, LTV, ARPU, and conversion rates
- Excellent communication and stakeholder management skills
- Deep understanding of food/grocery delivery market trends, customer behavior, and competitive landscape
