
Virtusa
Business Analyst ā IVR (Genesys)
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 10/01/2026
Job overview
Date posted
26/11/2025
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
10/01/2026
Job description
The role supports digital banking initiatives across channels including online banking, mobile banking, digital wealth applications, websites, CRM, IVR, ATM, CDM and specifically focuses on enhancing the customer experience on the Genesys IVR platform. Responsibilities include collaborating with stakeholders to elicit, analyze, and document business, functional, and non-functional requirements, designing customer journeys for IVR automation, conducting interviews, workshops, and observational studies, and analyzing data such as call center agent activities to identify trends, patterns, and automation opportunities. The position includes developing and maintaining data models, performing data mapping, and contributing to data governance. It evaluates existing business processes, identifies inefficiencies, conducts gap analyses, and recommends optimized workflows to improve efficiency, reduce costs, and enhance customer experience. The role collaborates closely with development and architecture teams to translate business needs into technical specifications, participates in solution design and prototype reviews, and works with stakeholders across Legal, Compliance, OpsRisk, ITRisk, and other functions to validate requirements. Additional responsibilities include supporting business case development, producing clear documentation such as BRDs, use cases, functional specifications, and test plans, collaborating with QA teams on test scenario definition, supporting UAT, validating results, ensuring solution quality, monitoring industry trends in IVR and chatbot technologies, and proactively identifying opportunities for process and experience improvements.
Required skills
Key responsibilities
- Collaborate with stakeholders to gather, analyze, and document business, functional, and non-functional requirements for IVR enhancements
- Conduct interviews, workshops, and observations to design customer journeys on the IVR
- Collect and analyze data to identify trends and automation opportunities for Genesys IVR
- Develop data models, perform data mapping, and assist in data governance activities
- Evaluate existing business processes and recommend optimized workflows to enhance efficiency and customer experience
- Document process maps, conduct gap analyses, and propose process improvements
- Translate business requirements into technical specifications in collaboration with developers and architects
- Participate in solution design sessions and review prototypes
- Engage with stakeholders across Legal, Compliance, OpsRisk, ITRisk, INA, and other departments to validate requirements
- Assist in developing business cases and cost-benefit analyses for proposed initiatives
- Create BRDs, use cases, functional specifications, and test plans, ensuring accurate and accessible documentation
- Collaborate with testing teams to define test scenarios, validate results, and support UAT
- Stay updated on industry trends related to IVR and chatbot technologies in banking and recommend innovations
Experience & skills
- Experience in IVR platforms, specifically Genesys IVR
- Background in digital banking channels such as online banking, mobile banking, CRM, or ATM/CDM systems
- Strong analytical skills with experience interpreting call center or operational data
- Proficiency in requirements gathering, documentation, and process mapping
- Experience working with cross-functional teams including Legal, Compliance, OpsRisk, and IT Risk
- Ability to develop business cases and conduct cost-benefit analyses
- Strong stakeholder management and communication skills
- Experience participating in solution design and prototype reviews
- Knowledge of UAT processes with ability to create test scenarios and validate outcomes
- Familiarity with industry trends in IVR, automation, and chatbots
- Ability to identify gaps, inefficiencies, and recommend process improvements