Job description

The Director of Marketing role at SADAFCO in Jeddah, Saudi Arabia, is responsible for heading the Marketing Department with the objective of marketing SADAFCO’s consumer brands, developing and creating brand equity, and driving sustainable, profitable growth in both the short and long term. The role owns the development, execution, and continuous improvement of the overall Marketing Strategy, including creating comprehensive marketing plans, securing necessary approvals, managing the marketing budget, and implementing agreed marketing initiatives. The position leads multiple consumer-need segments and product categories, focusing on optimizing value creation, brand equity, and profitability. Responsibilities include driving brand value creation through continuous monitoring of consumer tracker KPIs, leading manpower planning and organizational structure optimization in coordination with the CEO and Organizational Development, and ensuring effective consumer need segment planning. The role leads consumer insights generation through syndicated, continuous, and ad-hoc research to understand consumer behavior, needs, and attitudes. It ensures the development and evaluation of effective advertising and promotional programs based on consumer insights and competitor activities, manages and monitors A&P spend, and takes corrective actions as required. The Director of Marketing leads product innovation and new product development processes, including idea generation, renovation, and innovation aligned with company, market, and category strategies, assigns project leaders, and drives teams to achieve benchmarks. The role also oversees category forecasting through coordination with Supply Chain and Sales to ensure accurate rolling sales forecasts, leads pricing strategy development and review in collaboration with Sales and Trade Marketing to ensure optimal profitability, and manages tail-end products by identifying decliners and non-contributors and taking corrective actions in liaison with senior leadership. The role requires extensive FMCG marketing experience, including multinational exposure, strong analytical capabilities, expertise in brand communication planning and media selection, and the ability to translate market and sales plans into accurate forecasts.