Job description

The Marketing & Communications Specialist within Emaar Hospitality Group in the United Arab Emirates is responsible for leading and executing all marketing efforts for the Individual Business Unit (IBU) as part of the organization’s broader business, marketing, and brand strategy. The role encompasses the development and implementation of fully integrated marketing strategies across offline and online channels, including digital marketing, public relations, social media, and brand activation initiatives. The primary objective is to maximize share of voice, enhance brand awareness, and drive customer acquisition, engagement, and retention across the business unit. The position ensures that all marketing activities are aligned with company and brand guidelines, policies, and processes while supporting overall commercial performance. The role requires managing end-to-end marketing campaigns and PR initiatives, ensuring they are delivered on time, within budget, and at the required quality standards while achieving cost efficiencies. The Marketing & Communications professional acts as a strategic thinker and strong communicator, responsible for coordinating cross-functional marketing activations and ensuring consistency in messaging across all platforms. The role also involves project management responsibilities, overseeing timelines, deliverables, and campaign execution while maintaining a strong focus on detail and creative direction. Performance is measured based on timely completion of projects, adherence to budgets, quality of output, and cost optimization outcomes. The position operates within a performance-driven and fast-paced hospitality and real estate marketing environment, requiring adaptability, resilience, and a customer-first mindset. It supports the broader Emaar Hospitality Group vision by ensuring impactful brand communication and delivering marketing strategies that reflect innovation, customer focus, and market competitiveness.