Apparel Group
Area Brand Trainer – Sports Retail
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 06/03/2026
Job overview
Date posted
21/01/2026
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Salary only
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
06/03/2026
Job description
The Area Brand Trainer in UAE is responsible for designing, delivering, and monitoring training programs for sports retail teams, focusing on brand history, culture, values, product knowledge, customer service, selling skills, and visual merchandising standards. The role involves performance support through on-floor coaching, mystery shopping, skill gap identification, and competency development. Acting as a brand ambassador, the trainer ensures consistent brand guideline delivery, collaborates with Area Managers to enhance store performance, maintains training records and reports, and stays updated on new products, brand campaigns, and global training materials.
Required skills
Key responsibilities
- Conduct induction training for new hires on brand history, culture, and values
- Deliver ongoing product knowledge sessions for footwear, apparel, and accessories
- Provide customer service and selling skills training tailored to sports retail
- Train teams on visual merchandising standards and in-store brand presentation
- Monitor training effectiveness via on-floor coaching and mystery shopping evaluations
- Identify skill gaps in store teams and design targeted training solutions
- Support store managers in developing staff competencies and succession planning
- Act as a brand ambassador to instill passion for sports, fitness, and brand values among staff
- Ensure consistent delivery of brand guidelines across all retail touchpoints
- Partner with Area Managers to support store performance through training interventions
- Maintain accurate training records, reports, and feedback for continuous improvement
- Stay updated with new product launches, brand campaigns, and global training materials
Experience & skills
- Proven experience in retail training or brand training roles
- Knowledge of sports retail products, footwear, apparel, and accessories
- Experience in visual merchandising and in-store brand presentation
- Ability to conduct on-floor coaching and performance evaluations
- Strong understanding of brand values and customer service standards