Key responsibilities

• Support the Marketing Analytics Manager.
• Develop and implement analytics reports for the marketing managers.
• Collaborate with cross-functional teams to identify key business questions and analytical needs.
• Design, execute, and interpret data analyses using statistical methods and tools.
• Provide actionable insights through data visualization and storytelling.
• Ensure data quality, accuracy, and accessibility across the organization.
• Stay updated on industry trends and emerging analytical technologies.
• Communicate findings and recommendations effectively to stakeholders at all levels.
• Work with the wider marketing team to ensure successful delivery of marketing analytics reports in line with agreed KPIs, event and divisional strategy.
• Stay up-to-date on the latest trends and technologies in marketing analytics and data science.
• Develop and maintain relationships with external partners, such as data vendors and agencies.
• Monitor campaign performances by producing relevant and timely reports.
• Recommend changes to campaign execution based on data insights.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.
• Work with the marketing team to ensure all campaigns are tracked accurately and in accordance with the team’s KPIs.
• Work with marketers to identify the target universe and key segments within the target universe.
• Assist with the development of personas, value propositions and messaging for each of the key segments for each product.