Job description

The Marketing Lead Analyst – MEA is responsible for leading assigned marketing projects, supporting digital initiatives, and driving Customer Experience (CX) workstreams across the Middle East and Africa region for Cigna Healthcare. The role combines hands-on project execution leadership with marketing planning and CX expertise, operating within established frameworks and under guidance from senior leaders. The incumbent contributes to marketing and CX strategy development, defines and builds reporting and KPI frameworks, and represents marketing inputs in cross-functional and transformation initiatives. Responsibilities include leading integrated marketing plans for product and service launches, awareness and engagement campaigns, and cross-functional projects; supporting CX initiatives and digital transformation in collaboration with CX, Operations, Digital/IT and Product teams; ensuring UX and brand consistency across CX initiatives and digital applications; tracking and reporting launch performance; and partnering with digital and product teams to improve customer journeys, digital funnels and engagement outcomes. The role also requires defining KPIs across awareness, engagement, conversion, retention and customer satisfaction metrics, producing concise senior leadership reports with insights and recommendations, and collaborating across Marketing, Sales, Product, Digital and Operations teams. Experience in healthcare, health insurance or financial services marketing is considered beneficial.