Job description

The Marketing Executive at Reckitt in Dubai is responsible for executing marketing projects within the category strategy to drive sales and profit growth across FMCG, hygiene, health, and nutrition brands. The role supports end-to-end project management and coordinates across multiple functions including Supply, Finance, Sales, and Trade Marketing to ensure seamless execution of brand initiatives. The position involves monitoring and analyzing brand and competitor performance to identify strengths, weaknesses, opportunities, and threats, and recommending business-building and defensive initiatives based on data-driven insights. The Marketing Executive supports product development programs including EPD, line extensions, and promotional pack projects aimed at driving consistent sales and profit growth. The role contributes to category management initiatives and ensures alignment between marketing strategy and local sales execution. Responsibilities include leading in-store brand initiatives, developing and installing point-of-sale materials such as displays, shippers, and promotional assets, and ensuring adherence to brand promotional guidelines across retail accounts. The role also involves analyzing major promotional campaigns and events, capturing learnings, and feeding insights back into brand planning processes. The Marketing Executive works closely with category and sales teams to ensure execution of promotional strategies, maintain knowledge of account-level promotional plans, and ensure effective in-store brand visibility. The position requires strong analytical capabilities, project coordination skills, creativity, storytelling ability, and understanding of FMCG brand management within a global consumer goods organization.