Job description

The Senior Manager - Digital Growth Assets at Emirates NBD is responsible for overseeing all retail asset products, including credit cards, loans, and associated services. The role focuses on designing compelling customer value propositions and delivering innovative, first-to-market digital products and journeys for Liv, Emirates NBD’s digital banking platform. The position requires optimizing digital customer journeys to improve experience, minimize funnel drop-off, and enhance conversion. The manager drives customer engagement and portfolio management activities, including cross-selling, balance transfers, loan top-ups, and acquisition campaigns, in collaboration with marketing, channels, and partnership teams. Responsibilities also include monitoring campaign performance, managing revenue and profitability across products, building seamless customer acquisition and onboarding processes, and implementing initiatives to enhance digital funnel performance. The role demands a strong understanding of retail banking, digital journeys, customer funnel analytics, and the ability to collaborate across multiple internal stakeholders while managing a team.