Key responsibilities

• Develop and lead fully integrated communications campaigns across key business priorities — from product launches and thought leadership to internal initiatives and executive visibility.
• Partner with brand teams, digital leads, and agency partners to shape and execute campaign strategies with measurable business impact.
• Craft content and messaging across formats and platforms (media, web, social, internal, video) in alignment with campaign goals and brand voice.
• Leverage AI-powered tools for content creation, performance tracking, and workflow optimisation.
• Coordinate cross-functional inputs and timelines for campaign delivery, ensuring seamless execution.
• Manage campaign calendars and editorial schedules, ensuring strategic alignment and timely delivery.
• Manage the social media channels of the automotive division, maintaining a balanced view between divisional and brand content and stories.
• Monitor, analyse, and report on campaign results — from engagement to earned media value — and use insights to refine future strategies.
• Uphold brand and communications standards across all outputs and touchpoints.
• Develop multi-channel campaign plans that align with division-wide priorities.
• Deliver strategic messaging and tailored content assets across digital, media, and internal platforms.
• Produce regular reports on campaign effectiveness (e.g., media value, engagement, reach, conversion) with recommendations for continuous improvement.
• Use AI tools for content ideation, optimisation, and performance measurement.
• Take project management ownership of select high-impact campaigns and activations.