Key responsibilities

• Manage the prioritization of digital investments along with responsibility for planning and budgetary control of all digital marketing activity.
• Monitor industry trends, emerging technology and competition in the marketplace to evaluate and identify insights, optimize spend and benchmark performance.
• Provide functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns for Bloom Holding brands.
• Oversee all website, mobile, SEO/SEM, email marketing and display advertising strategies throughout the organization with the objective to generate leads and increase brand awareness.
• Improve the usability, design and content, along with the conversion of the company websites to mobile optimized platforms.
• Manage the social media strategy for Bloom Holding and brands under the Bloom Holding umbrella.
• Develop a digital content and retention strategy, which includes but not limited to whitepapers, podcasts, video and infographics.
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Create ongoing digital educational and information sharing programs with brand marketing and event marketing.
• Oversee and provide strategic and executional guidance for offline and online integration of marketing programs.
• Foster strong relationships with key agency partners, including day-to-day management, negotiating fee structures and scope of work.
• Manage social media agency and resources available (inhouse or external) for the website.