Key responsibilities

• Conceptualize and produce brand-aligned photo and video content for social media and campaigns
• Plan, shoot, and edit short-form videos including Reels, TikToks, tutorials, and behind-the-scenes footage
• Develop monthly content calendars with Social Media Executives and Designers
• Cover events, product launches, and educator sessions to capture authentic visuals
• Brainstorm creative concepts with the wider team for campaign and product storytelling
• Ensure consistency in lighting, color, and brand mood across all content
• Deliver content that meets required quality standards, formatting guidelines, and platform specifications