Marriott International MENA
Assistant Director of Marketing (Luxury Hospitality)
- Permanent
- Riyadh, Saudi Arabia
- Experience 5 - 10 yrs
Job expiry date: 26/03/2026
Job overview
Date posted
09/02/2026
Location
Riyadh, Saudi Arabia
Salary
SAR 40,000 - 50,000 per month
Compensation
Job description
The Assistant Director of Marketing at The Ritz-Carlton Amaala is responsible for shaping, executing, and communicating the overall marketing strategy while ensuring alignment with sales objectives and broader business goals. The role coordinates closely with sales management to drive tour generation, maximize marketing productivity, and meet or exceed site goals. Responsibilities include evaluating past marketing programs and events, developing new initiatives such as owner referral programs, reload programs, off-site locations, and travel partner promotions, and managing the marketing mix to control costs and optimize results. The role manages guest tour flow and the sales floor to ensure efficient guest movement, effective sales presentations, and a high-quality guest experience, while monitoring and acting on guest experience survey data. The position requires extensive use of marketing and performance reports, including Confirmations-Experiences per Guest, Volume-per-Guest, close rates, Regional Customer Experience Reports, Site Daily Flash, and Budget versus Actual Results (BUVARS), to guide decision-making and resource allocation. The Assistant Director of Marketing negotiates and manages vendor relationships, builds partnerships with sales, resort operations, hotel linkage, OPC vendors, and other stakeholders, and ensures compliance with state and federal marketing regulations such as the national Do Not Call registry. The role also leads the development, performance management, coaching, training, compensation planning, and recruitment of the marketing workforce, contributing to enterprise management activities and supporting leadership meetings while operating in a luxury hospitality environment.
Required skills
Key responsibilities
- Develop and implement comprehensive marketing strategies incorporating budgets, site goals, forecasts, and marketing mix optimization
- Coordinate with sales management to align marketing and sales strategies and ensure consistent pricing and communications across all channels
- Design, implement, and evaluate tour generation initiatives including owner referral programs, reload programs, off-site locations, and travel partner promotions
- Collect and analyze competitive intelligence to enhance current and future marketing programs and campaigns
- Manage the sales floor and activation process to ensure efficient guest tour flow and effective sales presentation discussions
- Monitor guest experience survey data, publish results, and follow up on identified issues
- Coordinate with marketing operations and site programs to increase traffic flow and production across channels
- Conduct performance, production, and cost analysis of past programs and events and implement improvements
- Maintain, analyze, and communicate key performance reports including Confirmations-Experiences per Guest, Volume-per-Guest, close rates, Regional Customer Experience Reports, Site Daily Flash, and BUVARS
- Negotiate contracts, manage vendors, and maintain external relationships that support sales and marketing objectives
- Prepare, lead, and manage marketing team meetings, performance reviews, coaching, mentoring, recognition, and incentive programs
- Develop training materials, sales manuals, sales process enhancements, and deliver coordinated training programs
- Manage associate performance including development plans, career paths, progressive discipline, and conflict mediation
- Participate in recruiting, interviewing, selection processes, and development of compensation plans for marketing teams
- Ensure compliance with state and federal marketing regulations including Do Not Call registry requirements
- Support enterprise management activities and perform additional duties as assigned
Experience & skills
- Hold a Bachelor’s degree or possess 4 years of equivalent work experience
- Have a minimum of 2 years of experience in a similar marketing leadership position
- Demonstrate proficiency in reading and writing English
- Be willing to work weekends and holidays based on business needs
- Adapt effectively to different cultural contexts based on location
- Work in close contact with the general public in sales and marketing environments requiring strong customer service
- Understand and comply with applicable marketing regulations and standards