Job description

The Director, MarTech Platform Sales (Personalization & Marketing Technology Services) at Mastercard Dynamic Yield is responsible for driving customer experience strategy through innovative MarTech and personalization technology solutions within the Financial Services, Digital Payments, and Marketing Technology industry. The role focuses on leveraging data and AI, marketing technology stack capabilities, and partnerships to deliver best-in-class personalization solutions for clients across the Middle East, Africa, and Turkey region. The position involves creating and managing a robust sales pipeline, driving incremental revenue growth, and executing full sales cycle management from client needs identification to contract negotiation and execution. The Director performs comprehensive client needs analysis, utilizing data analysis and business case development to identify critical business challenges and propose tailored MarTech solutions. The role requires developing high-quality sales-support materials including presentations and persuasive proposals, articulating value propositions both qualitatively and quantitatively. The position involves building and maintaining strong stakeholder management relationships across internal Mastercard ecosystem teams and external clients, influencers, sponsors, and decision-makers. The role also includes post-implementation review activities to ensure engagement quality and identify follow-on opportunities. A strong understanding of CRM systems, marketing technology stack, personalization platforms, and services/consulting environments is essential. Additionally, the role requires adherence to information security policies, ensuring confidentiality and integrity of data, and compliance with corporate security standards while contributing to secure, scalable, and innovative digital payment and customer experience solutions.