Job description

The Leads and Analytics Manager – Sales Operations at Driven Forbes Global Properties in Dubai, United Arab Emirates, is responsible for driving smarter decision-making across sales operations within a leading real estate brokerage. The role focuses on tracking and optimizing the full sales funnel from Lead → Contact → Viewing → Offer → Deal, conducting conversion monitoring, and analyzing lead sources to ensure accurate attribution and improved performance. The position requires strong proficiency in CRM systems and data reporting tools to ensure CRM data accuracy, produce monthly reporting on lead quality channels, and generate weekly performance reports per team. The manager performs price segment analysis across defined ranges (Under 1M, 1–2M, 2–3M, 3–5M), identifying strongest and weakest segments to deliver business insights and improve conversion rates. Responsibilities include monitoring response times and untouched leads, flagging underperformance, identifying underperforming listings generating low lead activity, recommending listing refreshes or price reviews, and overseeing fair and efficient lead allocation management to prevent over-allocation to low-converting agents. The role translates real estate data analytics and sales operations insights into actionable recommendations that enhance deal tracking, pipeline management, and overall company sales performance while ensuring compliance with UAE labor law benefits standards.