Job description

The Director – Marketing and Communications role at Jumeirah Marsa Al Arab is a senior leadership position responsible for defining and executing the strategic annual Marketing and Communications plan for one of Dubai’s newest ultra-luxury lifestyle destinations. The role drives sales, revenue growth, brand positioning, and global visibility in alignment with Jumeirah’s global brand standards and the resort’s unique identity. The position oversees and optimizes the marketing budget to maximize ROI across digital marketing, public relations, partnerships, media, and influencer initiatives. It leads and inspires a high-performing internal team and external agency network including creative, content, PR, influencer, and media partners to deliver integrated, world-class campaigns. The role champions brand storytelling, executes integrated and data-informed campaigns across digital, social, CRM, and traditional channels to increase awareness and direct bookings, leverages insights and partnerships to refine strategies and unlock new business opportunities, and operates within a global luxury hospitality environment encompassing resorts, branded residences, marinas, dining destinations, and lifestyle experiences.