Job description

The Events Specialist (PR & Communication) at IKEA Kuwait is responsible for connecting the IKEA brand with the local community through impactful, memorable, and high-quality events. The role focuses on strengthening brand visibility, positioning, and attachment by co-creating, planning, and executing unique events throughout the year. The specialist develops and implements the yearly Brand Events PR & Communication Plan, ensuring creativity, relevance, and efficient resource use. Key responsibilities include leading the execution of event elements such as venue setup, programming, communication, entertainment, and attendee management, collaborating closely with cross-functional teams including Marketing & Communication, People & Culture, Co-worker Communication, Commercial, Customer Experience, and IKEA Food. The specialist coordinates PR and communication activities with external partners, builds relationships with NGOs, civil associations, and authorities, and manages event budgets to maximize impact and long-term value. Continuous feedback collection and analysis from events ensures innovation, improvement, and enhanced engagement for future initiatives.