Alshaya Group
Content Lead Marketing & Visual Merchandising (Victoria's Secret International)
- Permanent
- Riyadh, Saudi Arabia
- Experience 2 - 5 yrs
- Urgent
Job expiry date: 05/04/2026
Job overview
Date posted
19/02/2026
Location
Riyadh, Saudi Arabia
Salary
Undisclosed
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
05/04/2026
Job description
The Content Lead Marketing & Visual Merchandising (Victoria's Secret International) based in Saudi Arabia's Central Province is responsible for leading the conception, production, and execution of locally relevant and culturally appropriate marketing campaigns for Victoria’s Secret and PINK across the Middle East. This senior role focuses on creating impactful short-form video content for in-store displays and social media, developing modest POS assets for retail environments, and leveraging AI-enabled creative tools to efficiently scale high-quality content while maintaining alignment with global brand standards. The position requires experience in media relations, operational content production within fashion retail and/or creative agencies, and planning production across multiple channels, including digital, social, and retail. The Content Lead collaborates with marketing, visual merchandising, and digital teams to ensure consistency of brand messaging and aesthetics while optimizing content for omni-channel engagement, contributing to enhanced customer experiences and brand visibility across the region.
Required skills
Key responsibilities
- Lead the conception, planning, and production of culturally appropriate marketing campaigns for Victoria's Secret and PINK within the Middle East, ensuring alignment with global brand standards while addressing local cultural norms and sensitivities.
- Create and oversee the production of short-form video content for in-store displays and social media platforms, ensuring high visual and creative standards and maximizing engagement with target audiences.
- Develop and produce modest POS assets for retail stores, maintaining visual merchandising excellence and ensuring brand messaging is consistent and effective across all physical touchpoints.
- Leverage AI-enabled creative tools and digital technologies to scale content production efficiently, maintaining high-quality output while optimizing workflows for multiple campaigns and channels.
- Plan and coordinate multi-channel production schedules, ensuring timely delivery of content across social media, in-store displays, and other marketing platforms, while collaborating closely with internal teams and external agencies.
- Maintain strong media relations and industry connections, contributing to enhanced brand visibility, strategic partnerships, and effective campaign execution across the region.
- Support omni-channel marketing strategies by integrating content production processes, visual merchandising initiatives, and digital engagement approaches to deliver cohesive and impactful customer experiences.
Experience & skills
- Minimum 3 years of professional experience in content production, visual merchandising, media relations, or related roles, preferably within fashion retail, creative agencies, or marketing departments.
- Demonstrated operative experience in planning and executing multi-channel content production, including social media, in-store displays, and digital campaigns, with proven ability to meet deadlines and maintain quality standards.
- Competence in digital marketing tools, AI-enabled creative production technologies, and omni-channel workflows is meriting, with experience scaling high-quality content efficiently across multiple platforms.
- Strong understanding of brand standards, visual aesthetics, and local cultural norms within the Middle East, with the ability to produce campaigns that are both globally aligned and locally relevant.
- Proven ability to collaborate effectively with cross-functional teams, external agencies, and media partners to deliver integrated marketing campaigns and impactful visual merchandising solutions.