Al Futtaim
Partnership & Brand Collaboration Manager | Real Estate | Luxury Retail
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 11/10/2025
Job overview
Date posted
27/08/2025
Location
Dubai, United Arab Emirates
Salary
AED 30,000 - 40,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
11/10/2025
Job description
The Partnership & Brand Collaboration Manager is responsible for the asset’s overall performance, value enhancement, and operational excellence. This includes day-to-day operations, tenant relations, marketing coordination, seasonal activations, financial performance, and strategic partnerships. The role requires a strong track record in securing partnerships and driving cross-brand collaboration to boost footfall and revenue for luxury retail destinations.
Required skills
asset management
retail operations
marketing campaign management
seasonal activations
digital marketing
social media strategy
public relations
media management
budget management
event planning
cross-functional coordination
partnership development
co-branding initiatives
negotiation
stakeholder management
tenant relations
financial forecasting
asset valuation
vendor management
Key responsibilities
- Partner with marketing teams to design, coordinate, and execute integrated marketing campaigns and promotional events that align with the asset’s brand positioning and business goals.
- Oversee seasonal activations, including planning, budgeting, tenant engagement, and post-campaign performance analysis.
- Manage digital marketing and social media strategies in coordination with marketing to increase visibility and customer engagement.
- Leverage PR and media opportunities to enhance asset positioning in the market.
- Monitor marketing spend to ensure efficient use of budget and measurable returns.
- Develop and implement detailed plans for new season launches, ensuring alignment with mall branding and tenant readiness.
- Coordinate cross-functional teams (operations, marketing, tenants) to deliver flawless launch events and activations.
- Measure and analyze the effectiveness of seasonal campaigns in driving footfall, sales, and customer engagement.
- Incorporate innovative concepts and partnerships to continuously refresh customer experiences.
- Identify, negotiate, and manage partnerships with international and regional fashion, lifestyle, and entertainment brands to enhance mall positioning and customer experience.
- Develop co-branding and joint marketing initiatives with tenants and external partners.
- Negotiate mutually beneficial agreements focusing on revenue growth, brand synergy, and customer engagement.
- Cultivate and maintain strong relationships with key stakeholders, influencers, and industry leaders to enhance the mall’s reputation and network.
- Lead the management of all operational aspects to ensure the property functions efficiently, meets high standards of service, and complies with all safety and regulatory requirements.
- Serve as the primary contact for tenants, proactively addressing operational and leasing issues to foster positive relationships.
Experience & skills
- Minimum of 8 years' experience overseeing operations and marketing within a multi-tenant retail complex or lifestyle destination.
- Established network and prior experience engaging with international fashion, lifestyle, or F&B brands.
- Proven ability to identify partnership opportunities, negotiate collaborations, and elevate brand positioning.
- Experience driving operational excellence, managing budgets, coordinating vendors, and leading on-ground marketing initiatives.
- Bachelor’s degree in Business Administration, Real Estate, Marketing, or related discipline.
- Strong financial acumen with experience in budgeting, forecasting, and asset valuation.
- Excellent negotiation, communication, and interpersonal skills.
- Proactive mindset with the ability to multitask in a dynamic environment.
