Novartis
Brand Manager
- Permanent
- Riyadh, Saudi Arabia
- Experience 2 - 5 yrs
- Urgent
Job expiry date: 19/09/2025
Job overview
Date posted
05/08/2025
Location
Riyadh, Saudi Arabia
Salary
SAR 20,000 - 30,000 per month
Compensation
Salary + Commission/Bonus
Experience
2 - 5 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
19/09/2025
Job description
Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for Kesimpta® in the short and long term.
Required skills
brand management
marketing strategy
promotional planning
budget management
operational planning
sales forecasting
market research
patient modeling
multiple sclerosis market knowledge
C4 marketing process
commercial program development
campaign launch
agency management
product lifecycle management
strategic planning
KPI tracking
generic defense strategy
line extension launch
Key responsibilities
- Proactively develop marketing and promotional mix to meet brand objectives and customer needs.
- Monitor business performance and external environment via appropriate tools and deliver corrective action as needed.
- Liaise with external agencies to deliver initiatives for Kesimpta®.
- Accurately manage budgets for Kesimpta®.
- Create and deliver operational plans appropriate to the brand life cycle.
- Deliver sales targets and manage brand-related programs.
- Utilize marketing principles and the C4 process to deliver customer-focused strategies.
- Apply Multiple Sclerosis disease and market understanding to develop insights.
- Support and build team to achieve collective goals.
- Manage external agencies to meet team objectives.
- Act as Kesimpta® brand champion internally and externally.
- Manage and optimize relationships with external agencies and patient groups.
- Ensure full financial accountability of advertising and promotion budgets.
- Leverage key market research to drive business outcomes.
- Deliver 90% of the operational plan on time and to high standards.
- Manage all components of Kesimpta® as a priority brand.
- Develop strategic forecasting using robust patient modeling.
- Lead launch of line extensions, new campaigns, commercial programs, or generic defense initiatives.
Experience & skills
- University degree or equivalent in Science, Marketing, or Business.
- 3–5 years of field sales, marketing services, or brand management experience.
- Fluency in English and Arabic.
- Proven experience in pharmaceutical or healthcare brand management.
- Strong understanding of marketing principles and campaign execution.
- Experience managing budgets and delivering against financial targets.
- Track record of managing external stakeholders and agencies.
- Experience launching new campaigns or defending brand from generics.
- Knowledge of Multiple Sclerosis market and patient insights is a plus.
