Job description

The Marketing Manager at Majid Al Futtaim Entertainment will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, admissions, and customer engagement for Leisure and Entertainment brands including Magic Planet, Activate, Little Explorers, Yalla Bowling, iFly, and upcoming concepts. This Dubai-based role involves managing integrated marketing and communications campaigns across the Middle East, overseeing event activations, PR, media planning, and social media content strategies. The role requires reviewing customer behavior insights and analytics to develop targeted initiatives and managing marketing spend with a focus on ROI. Additional responsibilities include launching new brand concepts, ensuring campaign compliance with contracts and legal standards, and aligning efforts with corporate brand guidelines. The candidate must demonstrate strong organizational, communication, and cross-functional collaboration skills, with experience in both traditional and digital marketing environments within the leisure or entertainment industry.