Binance
Creative Director â Brand Video Content
- Permanent
- Dubai, United Arab Emirates
- Experience 10 - 15 yrs
- Urgent
Job overview
Date posted
26/07/2025
Location
Dubai, United Arab Emirates
Salary
AED 30,000 - 40,000 per month
Compensation
Comprehensive package + relocation
Experience
10 - 15 yrs
Seniority
Director
Qualification
Bachelors degree
Expiration date
09/09/2025
Job description
Binance is seeking a Creative Director to lead the end-to-end storytelling and creative execution of branded video content. The goal is to position Binance as the most trusted and culturally relevant brand in crypto and Web3. The ideal candidate will shape and execute compelling stories through various formatsâfrom shortform videos to campaign-led seriesâby collaborating with multidisciplinary internal teams and global production partners. This is a hands-on role for a visionary creative leader who thrives at the intersection of editorial clarity and visual innovation.
Required skills
video content strategy
creative direction
editorial strategy
brand storytelling
scriptwriting
storyboarding
post-production supervision
motion design
3D motion graphics
AI content workflows
content marketing
narrative development
cross-functional collaboration
art direction
digital video production
platform-first thinking
video editing
production team management
content localization
Key responsibilities
- Lead the creative development of branded video contentâfrom concept and scripting to visual execution
- Define editorial themes, narrative frameworks, and creative treatments across various video formats
- Ensure messaging, tone, and brand visual identity consistency across all outputs
- Partner with writers, designers, and motion teams to bring ideas to life with clarity and flair
- Collaborate with producers, product marketing, comms, and regional teams for strategic alignment
- Work with external creators and agencies to scale video content globally
- Champion new storytelling formats and platform-first thinking
- Explore integration of 3D motion, AI-driven content workflows, and emerging creative tools
- Refine creative processes to balance velocity, quality, and impact
- Maintain high standards of storytelling, design, and brand expression
- Guide script, storyboard, treatment, and post-production development
Experience & skills
- 10+ years in creative or content leadership roles across brand storytelling, editorial, or digital video
- Strong background in writing or content strategy with a focus on narrative structure
- Experience leading creative teams and overseeing multi-format content
- Ability to manage verbal and visual development from idea to final output
- Experience working with production, editorial, and motion design teams
- Background in crypto, fintech, or technically complex sectors is a plus
- Familiarity with 3D/motion and AI-driven content workflows is highly desirable