Job description

The Senior Visual Merchandising Manager (Store-Based) role for Primark in the United Arab Emirates is responsible for delivering and maintaining exemplary visual merchandising standards within a flagship retail store environment. The role focuses on designing and executing promotional campaigns, providing recommendations, and implementing action plans that align visual execution with trade and marketing calendars. The position includes training store staff on brand standards, delivering ongoing coaching, and ensuring best practice visual merchandising execution across all store departments. The role plays a pivotal part within the brand team, supporting new store openings and new market entry initiatives. Responsibilities include reviewing and approving layouts, windows, and product placements to drive brand visibility and sales, overseeing timely implementation of campaigns and product launches, planning and managing the store’s visual calendar and resource allocation, and maintaining strong communication with Regional Visual Merchandising and Store Management teams. The Senior Visual Merchandising Manager acts as the brand’s visual ambassador within the flagship store, collaborates cross-functionally to deliver consistent and elevated brand experiences, and ensures operational excellence by assessing visual standards and enforcing best practices. The role requires proficiency in Microsoft Office applications including Excel, PowerPoint, and Outlook, along with familiarity with design and planning tools such as Adobe Creative Suite and AutoCAD. The position combines strong commercial focus with creative execution to balance brand aesthetics and operational priorities in a high-volume fashion retail environment.