Job description

The Content Governance Manager at Emirates NBD is responsible for defining, implementing, and maintaining written content standards across all customer communication channels. This role ensures that all messaging produced by the bank and its partners upholds Emirates NBD’s brand voice, verbal identity, and tone of voice guidelines. Operating within the Marketing, CX, and Communications division, the manager will collaborate with Group Marketing, internal teams, and external agencies to deliver consistent, high-quality, and brand-aligned content. Responsibilities include developing verbal guidelines, creating content frameworks, managing review processes, and establishing governance workflows that ensure accuracy, compliance, and brand coherence across digital and traditional platforms such as web, social media, outdoor, and customer communications. The position requires advanced language proficiency in English and Arabic, a deep understanding of content strategy, and experience implementing scalable editorial standards. The ideal candidate will combine linguistic precision with strategic insight, providing training and oversight to maintain consistency in customer communication journeys. Based in Dubai, this role is central to sustaining Emirates NBD’s reputation as a digital banking leader while reinforcing its identity as one of the region’s most innovative financial brands. The role offers flexible work arrangements, strong professional growth opportunities, and competitive rewards.