Job description

In this role you will execute customer value management and retention initiatives at Zain Bahrain that enhance customer engagement, strengthen loyalty, maximize customer value, and minimize churn. You will support the development and execution of targeted campaigns, customer lifecycle activities, retention programs, and personalized offers by analyzing customer data and behavior. Working closely with Products & Services, Customer Experience, Sales, Digital, and Customer Care teams, you will ensure effective execution of CVM initiatives while continuously monitoring campaign performance. You will develop and implement customer base management activities across all customer segments to enhance revenue, improve retention, and reduce churn, and you are responsible for executing the CVM plan and supporting achievement of revenue targets from the existing customer base. Your responsibilities include analyzing customer data, usage patterns, and behavior to identify value enhancement opportunities, and supporting customer segmentation activities to enable targeted retention, upselling, and cross-selling initiatives. You will monitor customer churn trends and recommend proactive retention actions, and you are responsible for designing, implementing, and monitoring BTL campaigns across multiple channels including digital. You will develop and maintain dashboards to monitor campaign performance, and support churn management activities including proactive and reactive retention initiatives. In this role you will work closely with Customer Experience and Digital teams to support customer journey improvements, and gather and analyze customer feedback to identify opportunities to improve customer experience and loyalty. You will also implement personalized communication activities for different customer segments and support sales channels through incentives, push activities, and training.