KDD
Assistant Manager, Market Research
- Permanent
- Al Kuwait City, Saudi Arabia
- Experience 5 - 10 yrs
Job expiry date: 04/12/2026
Job overview
Date posted
20/10/2026
Location
Al Kuwait City, Saudi Arabia
Salary
Undisclosed
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
04/12/2026
Job description
Product launches, portfolio expansion and marketing decisions at KDD in Sabhan, Kuwait, all lean on solid consumer and market evidence, and this Assistant Manager, Market Research helps provide it. Feasibility studies, consumer insight projects, competitor benchmarking, SWOT analysis and pricing studies form the core of the work. Concept tests, product evaluations, tastings, focus groups and Voice of Customer programmes are designed and run, with surveys built for both consumer and B2B audiences. Quantitative and qualitative data is analysed using tools such as SPSS, R or Python, then turned into reports, Power BI dashboards and presentations for management. External research agencies, data providers and industry experts are coordinated alongside Marketing, Product Development, Commercial and Procurement teams. Market intelligence databases are kept current, and research methods are improved over time. Candidates need a bachelor's degree in marketing, business, statistics or economics and 5 to 7 years in market research, consumer insights or marketing analytics, ideally in FMCG or dairy manufacturing, with a relevant professional certification an advantage.
Required skills
Key responsibilities
- Conduct market research, feasibility studies and consumer insight projects
- Analyse market trends, customer behaviour and competitor activity
- Support concept testing, product evaluations and new product launch assessments
- Prepare competitor benchmarking, SWOT analyses and market intelligence reports
- Recommend pricing actions based on market data
- Design and run surveys, focus groups, product tastings and Voice of Customer programmes
- Interpret quantitative and qualitative research data
- Develop reports, dashboards, presentations and actionable insights for management
- Coordinate with external research agencies, data providers and industry experts
- Maintain market intelligence databases and reporting systems
- Monitor industry developments, consumer trends and emerging opportunities
- Collaborate with Marketing, Product Development, Commercial and Procurement on research initiatives
- Improve research methodologies, tools and processes
- Ensure compliance with company policies, procedures and HSE requirements
Experience & skills
- Hold a bachelor's degree in Marketing, Business Administration, Statistics, Economics or a related field
- Add a professional certification in market research, consumer insights or marketing analytics (advantage)
- Bring 5 to 7 years of experience in market research, consumer insights or marketing analytics, ideally in FMCG or dairy manufacturing
- Show experience in consumer research, market and competitor analysis and business reporting
- Use advanced Excel, Power BI and statistical tools such as SPSS, R or Python
- Write clear research reports and present findings persuasively
- Manage agencies, vendors and internal stakeholders effectively