Job description

The Manager Marketing CRM will be responsible for overseeing the development and execution of comprehensive CRM marketing strategies within talabat in Dubai, United Arab Emirates, driving customer engagement, retention, and revenue growth. The role involves managing CRM platforms such as Braze and leveraging advanced CRM marketing capabilities including marketing automation, email marketing, customer segmentation, and lifecycle marketing. The position requires analyzing customer data using analytics tools such as Google Analytics, Tableau, and similar platforms to optimize campaign performance and improve customer experience. The Manager Marketing CRM will design and execute multi-channel marketing campaigns, conduct A/B testing, and apply performance marketing strategies to improve campaign effectiveness. The role includes developing customer segmentation strategies, personalized marketing initiatives, and customer journey mapping to enhance retention and engagement. The position also involves managing marketing budgets, allocating resources efficiently, and ensuring return on investment through data-driven decision-making. The Manager Marketing CRM will collaborate with cross-functional teams including sales, customer service, and product teams to align CRM initiatives with business objectives. The role requires generating reports and dashboards, managing marketing technology stack integration, and optimizing CRM platforms such as Braze, Iterable, Customer.io, MoEngage, and CleverTap. The position also requires familiarity with Agile marketing methodologies, SQL, and data query knowledge to support analytics and campaign optimization. The Manager Marketing CRM will lead and mentor a team of marketing professionals, oversee campaign execution, and ensure alignment with organizational goals while staying updated on emerging marketing technologies and CRM best practices.