
Alshaya Group
Loyalty & Insights Manager (Aura Loyalty Programme)
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 27/03/2026
Job overview
Date posted
10/02/2026
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Job description
The Loyalty & Insights Manager role for Primark in the UAE supports the execution and rollout of the Loyalty team’s business-as-usual marketing activities for Alshaya’s Aura loyalty programme. The role involves managing brand offers and programme rewards while leveraging Aura customer data to provide insights on customer behavior and engagement. These insights support campaign optimization, customer engagement initiatives, and the continued strengthening of the loyalty programme in the region. The role focuses on identifying value-driving initiatives through customer data analysis, developing tailored marketing materials for each customer segmentation, and helping create strong value propositions through engaging content. The position is responsible for improving the customer experience by refining the end-to-end customer journey and working with wider teams to ensure segments are fully serviced through communications, experiences, and product enhancements. The role includes monitoring and maximising customer lifetime value strategies, continuous building of brand equity and awareness, and supporting marketing objectives to deliver a consistent brand experience across all channels. The Loyalty & Insights Manager drives compliance with Loyalty Programme brand guidelines, including best practices in communication frequency, content, channels, data, and workflow processes. A key responsibility is developing and delivering insights for AURA by identifying key trends, analysing systemic data points, mapping them with external domain and market trends, and engaging senior leadership stakeholders. Insights are disseminated through presentations, reports, and stakeholder meetings, with analysis tailored to target audiences. The role proactively guides customer engagement campaigns including cross-sell, upsell, tier engagement, and churn analysis, serves as a trusted advisor to company and brand leaders, and uses fact-based insights to develop loyalty strategies that drive incremental ROI against business objectives. Performance is measured through financial impact, incremental revenue from loyalty-driven campaigns, ROI of insight-led initiatives, improvement in customer lifetime value, growth in active AURA members and engagement rates, retention and repeat purchase improvements, churn reduction, effectiveness of personalised campaigns, quality and timeliness of insights shared internally, number of decisions informed by insights, measurable improvements in end-to-end customer journey performance, and continuous improvement of analytics, segmentation, and reporting methodologies.
Required skills
Key responsibilities
- Support the execution and rollout of business-as-usual marketing activities for the Aura loyalty programme, including management of brand offers and programme rewards
- Leverage Aura customer data to identify value-driving initiatives through detailed customer data analysis and insight generation
- Develop tailored marketing materials and value propositions for defined customer segmentation using data-driven insights
- Improve the end-to-end customer journey by refining customer experience touchpoints informed by analytics and insights
- Collaborate with cross-functional teams to ensure customer segments are fully serviced through communications, experiences, and product enhancements
- Monitor and maximise customer lifetime value strategies and track incremental revenue from loyalty-driven campaigns
- Build brand equity and awareness internally and externally while supporting consistent brand experience across all marketing channels
- Drive compliance with Loyalty Programme brand guidelines, best practices in communication frequency, content, channels, data usage, and workflow processes
- Develop and deliver comprehensive AURA insights by analysing systemic data points, mapping external domain and market trends, and engaging senior leadership stakeholders
- Disseminate insights through structured presentations, reports, and stakeholder meetings tailored to target audiences
- Proactively guide customer engagement initiatives including cross-sell, upsell, tier engagement, and churn analysis campaigns
- Serve as a trusted advisor to company and brand leaders by presenting insights that inform strategic and commercial business decisions
- Continuously improve analytics, segmentation, and reporting methodologies to enhance insight quality and business impact
Experience & skills
- Demonstrated capability in supporting loyalty programme marketing activities and managing brand offers and programme rewards
- Proven ability to analyse customer data and generate actionable insights related to customer behavior, engagement, and lifetime value
- Experience in customer segmentation, campaign optimization, and insight-led customer engagement initiatives
- Ability to develop and deliver insight reports, presentations, and analysis for senior leadership and cross-functional stakeholders
- Capability to ensure compliance with loyalty programme brand guidelines and best practices across communication channels, data usage, and workflow processes