Flydubai
Manager - Digital Communications
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
- Urgent
Job expiry date: 11/10/2025
Job overview
Date posted
27/08/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
11/10/2025
Job description
Flydubai is seeking a Manager - Digital Communications to develop, own, and implement the airline’s digital communications strategy. The role involves managing digital media, social platforms, influencers, opinion formers, and content creation to protect and advance the company’s reputation online while supporting business objectives. This position requires strong leadership, strategic thinking, and hands-on expertise in managing social media channels, community engagement, influencer relations, and digital crisis communications.
Required skills
digital communications strategy
social media management
content creation
performance tracking
community management
influencer management
campaign analysis
social media reporting
crisis communication
brand consistency
social media advertising
social media monitoring
digital media strategy
agency management
trend analysis
audience engagement
familiarisation trips planning
Key responsibilities
- Develop and implement the company’s digital communications and annual social media strategy across platforms including Instagram, Facebook, X, TikTok, LinkedIn, YouTube, and others
- Manage daily content planning, publishing, and performance tracking to ensure a consistent brand voice and tone
- Lead the management of the social media agency including task prioritisation, reviews, and performance evaluation
- Collaborate with Brand, Marketing, PR, Advertising, and Commercial teams to align content and campaigns with business objectives
- Lead community management strategies and support escalation protocols with Customer and Call Centre teams
- Analyse performance metrics, prepare reports, and optimise content and channel mix using insights
- Identify, cultivate, and manage relationships with influencers and key voices in online spaces
- Manage and develop the Social Media team, ensuring professional growth and alignment with agency outputs
- Stay ahead of social media trends, tools, formats, and algorithms to maintain competitive content
- Ensure brand consistency across all social media visuals and messaging
- Contribute to social media crisis communication, ensuring preparedness and collaboration with PR team
- Coach and motivate the digital communications team for consistency, creativity, and responsiveness
- Identify and engage key online journalists and bloggers, including participation in familiarisation trips
Experience & skills
- Bachelor’s Degree (3+ years)
- Fluent in English and Arabic
- Valid UAE Media Council License
- 8–10 years of experience in digital communications
- Experience with a leading airline in customer experience, communications, or operations is desirable
